Beauty Cakes
Consistent community engagement supporting a scroll-stopping content system.
Visual Identity
Consistent
Audience Reach
Bilingual
Social Media / Community Management
Community Management
Real responses and moderation that build genuine trust with followers.
What It Is
Community management is the ongoing work of responding to comments, messages and mentions — the part of social media that turns a broadcast channel into an actual relationship with an audience.
Why It Matters
Followers notice when a brand goes silent in its own comments section; consistent, genuine responses build the trust that content alone can't.
Business Impact
Clients get a community that feels heard, with response times and tone that reflect well on the brand across every interaction.
Benefits
We respond as your brand, not a script — genuine engagement, escalated appropriately when it needs a human on your team.
Services Included
Everything under this offering.
Capabilities you can mix and match as your needs grow.
Comment & DM Response
Timely, on-brand responses to comments and direct messages.
Moderation
Managing spam, negative comments and off-topic conversation.
Community Growth Tactics
Engagement tactics that grow a genuinely active follower base.
Escalation Handling
Clear protocols for flagging issues that need your team's direct input.
Deliverables
What ongoing management includes.
Consistent presence, not occasional check-ins.
Daily Response Coverage
Moderation Guidelines
Escalation Protocol
Tone of Voice Guide
Community Reporting
Crisis Response Plan
FAQ Response Library
Engagement Tracking
Portfolio
Work in this space.
Social Media
Beauty Cakes
Community-first content building genuine engagement and trust.
Hospitality
Guest Community Management
Daily response management for a hospitality group's social channels.
Coming Soon
D2C
Moderation & Crisis Response
Moderation protocols established ahead of a high-visibility product launch.
Coming Soon
SaaS
User Community Growth
Community engagement tactics growing an active SaaS user community.
Coming Soon— Process
Our process, start to finish.
The same disciplined process behind every engagement.
Step 01
Guidelines
Documenting tone of voice and response protocols.
Step 02
Daily Monitoring
Ongoing monitoring of comments, messages and mentions.
Step 03
Moderation
Managing spam and off-topic conversation as it appears.
Step 04
Escalation
Flagging issues that need direct input from your team.
Step 05
Reporting
Regular reporting on community health and sentiment.
Selected Work
Portfolio highlights.
Selected Work
Results we're proud of.
Hospitality — Guest Engagement
Challenge: Guest questions in comments going unanswered for days.
Solution: Daily response coverage improving guest sentiment.
D2C — Crisis Protocol
Challenge: No plan for handling negative comments during a launch.
Solution: A moderation and escalation protocol built ahead of launch.
— FAQ
Community Management questions, answered.
Response time targets are agreed upfront, typically within a business day, faster during active campaigns.
We respond directly as the brand for routine interactions, and escalate anything sensitive or complex to your team.
With a documented moderation protocol — genuine concerns get a thoughtful response, spam and abuse get moderated.
Yes, community management typically covers all your active social platforms under one coordinated approach.
Yes, regular reporting includes response times, sentiment trends and recurring themes in feedback.
We follow an agreed escalation protocol, flagging it to your team immediately rather than responding independently.
Part of Social Media
Explore the full service.
— Let's Talk
Ready to Grow Your Business?
Tell us about your community — we'll map the coverage on a free consultation call.