Influencer PR
Earned placements with creators whose audience actually overlaps yours.
Influencer PR secures earned — not paid — creator mentions and features, built through genuine relationships rather than transactional sponsorship deals.
Earned creator coverage carries more credibility with audiences than an obviously sponsored post, because it reads as a genuine recommendation.
Business Impact
Clients get organic creator mentions that build credibility precisely because they weren't paid placements.
Benefits
We build real relationships with creators over time, the same way we build journalist relationships — it's PR applied to a newer type of media.
Everything under this offering.
Capabilities you can mix and match as your needs grow.
Creator Relationship Building
Identifying and building genuine relationships with relevant creators.
Earned Placement Pitching
Pitching products and stories for organic creator coverage.
Press Kit for Creators
Creator-specific press kits making coverage easy to produce.
Placement Tracking
Monitoring and reporting on all resulting creator mentions.
What influencer PR includes.
Earned coverage, tracked like any other PR placement.
Work in this space.
Earned Creator Mentions
Organic creator coverage secured for a direct-to-consumer skincare launch.
Coming SoonCategory Creator Relationships
Ongoing earned relationships with creators in a consumer product category.
Coming SoonDestination Creator Coverage
Earned creator coverage for a hospitality brand's destination properties.
Coming SoonEarned Fashion Placements
Organic creator placements secured for a fashion label's seasonal collection.
Coming SoonOur process, start to finish.
The same disciplined process behind every engagement.
Creator Identification
Finding creators whose audience and values genuinely align.
Relationship Building
Building rapport ahead of any specific pitch or ask.
Pitching
Pitching a story or product angle worth covering organically.
Coordination
Supporting creators with what they need to produce coverage.
Tracking
Monitoring and reporting on resulting earned placements.
Portfolio highlights.
Results we're proud of.
D2C — Earned Creator Mentions
Challenge: A launch with budget for PR but not paid influencer deals.
Solution: Earned creator mentions built through genuine outreach.
FMCG — Category Relationships
Challenge: No existing relationships with category-relevant creators.
Solution: An ongoing earned relationship-building program.
Hospitality — Destination Coverage
Challenge: Limited paid budget for destination marketing.
Solution: Earned creator coverage of property stays.
Influencer PR questions, answered.
Explore the full service.
Ready to Grow Your Business?
Tell us about your product — we'll map the creator outreach on a free consultation call.