Devya Cosmetics
Complete brand identity, packaging, and go-to-market strategy for a premium skincare brand entering a crowded category.
How we got there.
01 The Challenge
Devya launched into a skincare market saturated with near-identical minimalist packaging. Without a distinct identity, the brand was competing on price alone — a losing position in premium beauty.
02 Research
We audited 40+ competitor brands across positioning, packaging, and price point, and ran audience interviews with target customers to understand what "premium" actually signalled to them beyond aesthetics.
03 Strategy
We positioned Devya around ingredient transparency and ritual, not just results — a story competitors weren't telling. Every asset, from bottle to Instagram grid, was built to reinforce that one idea.
04 Design Process
Identity development moved through three rounds of concept testing with real customers before the final mark and colour system were locked, ensuring the design wasn't just internally loved but externally effective.
05 Development
Packaging was engineered for shelf standout in both retail and e-commerce contexts, with structural mockups tested for production feasibility before final sign-off.
06 Marketing
Launch was supported with a coordinated content and paid social campaign built around the same ritual positioning, ensuring the story was consistent from unboxing video to paid ad.
A closer look.
The outcome.
Within six months of relaunch, Devya became a top-3 search result for its core category on major marketplaces, with repeat purchase rate climbing well above the category average.
“Webroller didn't just redesign our brand — they rebuilt how we think about growth. Every deliverable was tied to a number we could point to.”
Ritika Shah
Founder, Devya Cosmetics
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