Zarikara 🪷
A timeless brand identity system for a luxury, ecommerce-first saree brand — built around heritage weaves, modern grace and quiet, uncompromising quality.
The brief.
Zarikara needed a brand that could speak the language of quiet luxury while selling entirely online. We built the identity around a champagne-and-gold palette, a pairing of classic serif and clean sans-serif typography, and a set of heritage-inspired motifs, textures and patterns — creating a system that feels rooted in Indian craftsmanship yet unmistakably modern.
A complete brand guideline system.
Logo Usage System
A wordmark logo with clear-space rules, minimum sizing and defined usage across light, dark, textured and photographic backgrounds.
Typography & Colour Palette
Playfair Display paired with Montserrat, alongside a six-tone champagne, gold and charcoal palette.
Graphic Elements & Motifs
A library of ornaments, icons, dividers, frames and patterns rooted in Indian heritage craftsmanship.
Logo Mockups & Applications
Embossed logo, hang tags, shopping bags, fabric labels, packaging boxes and store signage in one cohesive system.
A closer look.
Spreads from the Zarikara brand guideline document.
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